For example, I try and teach lawyers to show, not tell. Instead of writing five pages of text in a brief, condense the information into a half-page chart. Don’t trade in conclusions; rather, impart facts. Tell me about the most recent case interpreting the Americans With Disabilities Amendments Act of 2008; don’t tell me that this area of the law is so interesting.
Not long ago, my legal team owed opposing counsel a document, but we were having trouble finding and producing it. Opposing counsel was professional but growing skeptical.
A junior colleague cc’d me on his email to opposing counsel. He didn’t just write that the document was on its way. He attached a photo. In response to my emailed "Good job," he replied, "Show, don’t tell." I just had to smile.