I just finished reading "The Start -Up of You: Adapt to the Future, Invest in Yourself, and Transform Your Career" from Reid Hoffman and Ben Casnocha. The title struck me. Charles Darwin never wrote that it is the survival of the fittest. He argued that it is the survival of the most adaptable. When a person invests in herself, rather than waiting for someone to invest in her, she gains control of the outcome and is not just a passive observer. The book tells readers how we each become our own startups. The book helps us get there. Here are three pointers from the book. No. 1: Engage in this fill-in-the- blank exercise: "Because of my (skill/experience/strength) I can do (type of professional work) better than (specific types of other professionals in my industry." No. 2: Review your calendar and emails for the last six Saturdays, and ask yourself this question: How did I spend this time? Is how I spend my free time in alignment with my true aspirations? No. 3: Create an investment plan in yourself. Take a course, get a coach or take a trip overseas if doing so will enhance your aspirations. Also, the authors suggest recruiting three close advisers, telling them of your plans, and asking for their candid thoughts. I was having lunch with a lawyer not long ago. As I was biting into my cheeseburger, he asked, "How many solo practitioners do you think there are in Texas?" I was glad my chewing gave me time to think. If not, I would have blurted out some State Bar figure I recalled reading. But, after having time to reflect, I realized the answer to his Zen-like question: "Each of us." Great book, give it a read.



