The Skilling opinion from SCOTUS last week prompted me to pull out my Enron Code of Ethics handbook (July 2000) and flip through it. It’s a reminder that words — as insightful or inspiring as they may be — are just words. Here is one nugget that seems topical: “If your securities transactions become the subject of scrutiny, they will be viewed after the fact with the benefit of hindsight. As a result, before engaging in any transaction you should carefully consider how regulators and others may view your transaction in hindsight.” There is also a vision-and-values statement listing the four corners of the company's ethical foundation: respect, integrity, communication, excellence. Here is the handbook’s definition of respect: “We treat others as we would like to be treated ourselves. We do not tolerate abusive or disrespectful treatment. Ruthlessness, callousness, and arrogance don't belong here.” I keep on my desk what I call the "Enron ethics cube," an Enron paperweight emblazoned with the four values. (Drop by for coffee, and I'll show it to you.) I do so to remind me that words are just words. Without the top brass living the words through their actions, the words morph into mushy slogans or, worse, a companywide joke. The late Ken Lay signed the introduction to the handbook. Here’s part of the last paragraph: “We want to be proud of Enron and to know that it enjoys a reputation for fairness and honesty and that it is respected. . . . Enron's reputation finally depends on its people, on you and me.” That's exactly right.



