The New York Times on Saturday ran an interesting piece. Reporter Beth Slovic looks at a coffee shop
in Portland that requires applicants to complete a five-page
application, including 10 essay questions. The owner does so, because
she wants baristas and bakers who are devoted and cheerful. Some of the
questions:
- "What is the most important thing that you have ever learned, and how has it changed your life?"
- "What is something that you do on a regular basis to make the world a better place?"
- "What is one thing that you think would make Portland a better city?"
The owner's big idea: People will be spending less on coffee in these economic times; a business needs an edge, and that edge is people. I applaud her efforts. An interview is a dicey business at best. The interviewer talks about himself or herself, and the applicant directs all efforts to putting on the best (although not necessarily the real) front. Neither strategy really gets to the heart of the person. It reminds me of the Chris Rock joke: The woman you marry, well she's the real deal, and the woman you date, well, she's that woman's representative. I love that line.



