The phones at David Komie’s firm have been ringing off the hook since he launched a billboard campaign around Austin about 18 months ago. The 10 billboards feature a portrait of Komie in a leather jacket with his shoulder-length hair twisted in thick dreadlocks. His name is written in all caps in a death-metal font, followed by the slogan, “The Attorney That Rocks.”
“People either love it or hate it, but they definitely notice it, and they are definitely talking about it,” said Komie, partner in Komie & Morrow in Austin. “There’s lots of times at my little firm that our phone is ringing incessantly, and we’re six lines deep.”
Komie lives up to the billboard’s “super rock-and-roll” image, as the lead singer in the hard-rock band, Dharma Kings. Aside from bringing in new personal-injury cases, the billboards attracted a reality TV crew that wants to produce a show about Komie. The advertisements also brought success for the band, which is signing a record-label contract and has booked increasingly bigger shows, he said.
When asked why the ads brought so much legal business, Komie replied that he thinks most lawyers are “invisible” with the same haircut, outfit, speech and interests. Komie is clearly different.
“My advertisement is who I am, plain and simple. I just have to get that out there for people,” he said. “Everywhere that you go, there’s some closet individuals that don’t trust the regular lawyers. If I only get 2 percent of that market, I’ve got more business than I can handle.”
Within his firm, Komie said he tries to avoid “prejudice” from judges and other lawyers. His partner and associates go to court and meet in person with opposing counsel. Komie supervises and directs the firm’s litigation and spends a lot of time with clients.
“I’m very passionate for the clients,” Komie said. “I truly understand what I do gives me the privilege and honor to help people, regular people, during the hardest time of their life.”
-- Angela Morris