The State Bar of Texas Annual Meeting is under way in San Antonio. One of the presentations this morning, “Attorney Advertising: How to Stay Compliant Using Today’s Media Tools,” discussed key points of Rule 7.02, which governs lawyer advertising: A lawyer should only mention past successes or case results in an advertisement if he was the lead counsel on the case, must disclose enough facts about the case in the ad to avoid creating an unreasonable expectation, should not compare himself to other lawyers unless the comparison can be verified objectively, and should exercise caution about listing himself as an expert or a specialist. Randy Johnston of Johnston Tobey in Dallas warned attorneys that the lawyer-advertising rules apply not only to television ads but also to websites and lawyers’ activity on social media sites like Twitter, Facebook and LinkedIn.
-- Angela Morris
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