Houston solo Thomas Fox says his social media presence has made readers worldwide contact him as a leading expert in his area of law. Fort Worth solo Dick Price says authoring two blawgs has been the best marketing tool he’s ever used for his family law firm. The two presented a session called “Ethically Using Social Media: Real Live Lawyer Success Stories!” at the State Bar of Texas Annual Meeting. Fox says he started out using Twitter and he built up a healthy following on the site. Eventually he branched out to writing a blog on the Foreign Corrupt Practices Act and using LinkedIn to promote his content. He also publishes on JD Supra, and he allows other sites to republish his content freely. He says his social media presence attracted Smith & Wesson to hire him for an FCPA case. A Justice Department employee who works to enforce the FCPA also contacted Fox with a question, he says. “That’s who is listening. That’s who is out there,” Fox says. He advises other lawyers to try social media. “There is no magic bullet. If you sign up for one of these, it’s not going to bring in things immediately,” Fox says. Instead, lawyers should use multiple tools. Price told lawyers during the session, “I do a variety of things, but by far blogging is the very best thing I’ve ever done.” Price authors a blog about family law and another about collaborative law, and he says he promotes his content on social media sites. He says an estimated 80 percent of his new clients tell him the Internet referred them to his practice; many of those people found Price’s blogs, he says. “Almost everyone has investigated me. For the ones that come in, I’ve already passed the test on their side,” Price says.
-- Angela Morris. Follow @AMorrisReports on Twitter, and #SBOT11, for live updates from the State Bar’s annual meeting.