When she takes out her iPhone these days, Locke Lord Bissell & Liddell spokeswoman Julie Gilbert has an app she likes to show people. No, it’s not the one that lets you blow out a birthday candle or check on how many calories you’ve consumed. It's an app Locke Lord launched yesterday that allows firm clients and prospective clients to connect with Locke Lord lawyers quickly through their iPhones or iPads. Locke Lord is one of the first law firms in Texas and in the nation to launch such an app, Gilbert says. So why did the firm take the plunge into app-mania? Gilbert says the branding move made sense given that clients and prospective clients operate on a 24/7 basis, and "everybody is always looking at one of these [iPhones]." She says firm leaders found applications for companies such as airlines extremely useful and wanted to provide that same type of option for Locke Lord's customers. The Locke Lord app, which is free at The App Store online, lets users click to find a Locke Lord attorney and click again to contact him or her by iPhone or e-mail. Users also can locate hotels and restaurants close to a Locke Lord office, use GPS to find out how to get to a firm office, sign up for firm events, and check out a partner’s biographical information.
-- Miriam Rozen